Guerilla fashion show on the streets of Harajuku by dark Japanese streetwear brand BERCERK.

Japanese independent fashion brand BERCERK skipped the runway and brought their Spring collection directly to the rainy streets of Harajuku – the youth-centric Tokyo neighborhood where the brand was born.

Founded by Cham, a staffer at the uber-popular Harajuku boutique Never Mind the XU, BERCERK features dark gender neutral streetwear with the concept of ” Braver than men, more feminine than women.”

The guerilla fashion show was titled “Dirty City” and featured six different looks from the latest BERCERK collection. For more info on BERCERK, check the brand’s official Instagram:

Also check Cham’s social media:

BERCERK Dirty City fashion show models:







Make Up Artist YUMI

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All music used under license.